Between the great idea you had and a working product there are huge steps it is hard to be aware of at the beginning. The idea is crucial, as you don’t want to spend the next following years fighting for something useless. But is it certainly not everything and it will most probably change several times until you get to your final product.
In the meantime you will have to find partners, develop a prototype, raise money, recruit employees, convince beta testers and many other tasks you will discover on your way. Your are facing problems in fields you know nothing about and you must fix them quickly. That is your daily job. So how one should proceed? We tested several approaches and made many mistakes and we think it could be useful to share them with you.

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I think it is time to write our feedback on the Seedcamp day. Seedcamp was a really unique event as it provided us the opportunity to meet more than 50 experts in our field (entrepreneurs, VCs, angels, consultants…) and to be challenged on our vision. We have had dozens of insightful and relevant feedback on our product, our business model, our strategy… but I think that the best practice we experienced there was the “art of pitching”.
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